![]() Businesses expect to try before they buy, and they’re not willing to wait. Now: Sales cycles are much shorter now as we are in the era of agility. With multiple stakeholders, a heavy reliance on sales teams, in-person demos, and endless meetings, it was standard to have lengthy evaluations for progress to occur. Once upon a time, SaaS purchasing was a marathon, not a sprint. Then: Lengthy sales cycles were the norm. The way businesses purchase SaaS solutions has been anything but static. EraĪI-driven solutions, integrations, and customisation This table will serve as your roadmap, helping you decode the zeitgeist of each era. Each aspect has been a barometer of change, mirroring broader industry trends.īefore we unpack this further, let’s set the stage with the following table that plots the dramatic shift in customer expectations over these years. It’s no longer about merely providing software services it’s about offering niche solutions so seamless and integrated that they enhance user experiences in unprecedented ways.Īs we moved through these distinct periods, three key areas have notably shifted – the users’ expectations, their buying behaviours, and the overarching role of digital transformation. 2020s: Now, the market is reaching maturity.The cloud was no longer a fluffy white thing in the sky it became the bedrock for an explosion of startups, each solving unique business challenges. ![]()
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